Shamoon capitalised on the advantages fortune favoured him with: his father's finances and artistic direction from architects Arshad and Shahid Abdulla, his uncles. But this is a man who simply cannot be dismissed by the inconsequential epithet: "lucky" or even someone "in the right place at the right time." Spotted by Noorjehan Bilgrami while still a student at the Indus Valley, Shamoon's talent and creative vision propelled his rise from proprietor of a small boutique on Karachi's elite-street Zamzama, where Khaadi was first set up, to head of one of the most successful textile houses in the country. His creative and business acumen certainly show no signs of abating as Khaadi continues to expand.
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