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Deepika Govind has a Degree in Arts from Mount Carmel College, Bangalore and a Masters in Economics at Stella Maris College, Madras. She attended the programme on sketching and presentations and Programme in Pattern-making, National Institute of Fashion Technology (NIFT, Bangalore); Programme on merchandising, NIFT, Bangatore; She even has the experience of working with kalamkari and kasuti artists (traditional crafts).
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She believes that style is simplicity. Her clothes have a defined cut, and portray a very contemporary look. She is especially focused on the final touches, as she believes that a tacky finish ruins the entire look. Dealing with individuals according to body types and personalities, creating wardrobes and trousseau in accordance to a person`s lifestyle has always been her forte, besides ready-to-wear of course.
In a season full of giddy, colour-saturated fashion, her collections stand out for placed blasts of colour. She launched her label in 1995, set up a studio and a workshop and launched her store in March 2002. She retails at her own store Divinite and has other retail outlets and individual buyers across the country. She retails under four labels.
Label 1 is Abstinence: A purist line. Fabrics being the starting point of purity, she uses special hand woven fabrics and works together with the weavers to create fabrics according to her vision. She also uses tailoring and craft techniques in silks and cottons alone. Her clothes are simple, clean cut, and with a lot of detail.
Label 2 is D2G (D-square-G): This is her Ready-to-wear line. Her prêt collection has the cutting edge of modernity, and is known for its wearability.
Label 3 Aura: This is her ornamental, more ostentatious line. Unique eveningwear and garments ideal for a trousseau. Her attention for detail is painstaking and she uses the most exquisite embroidery.
Label 4 Dee: A line of accessories, which she is currently working on.
She has also branched into men`s wear. Not being satisfied with the designing aspect alone, she has styled several shoots and ad campaigns for prominent magazines and she has been a fashion columnist with the Times of India, Bangalore. A stylist for shoots, ad films and fashion editorials for high-end fashion products, she has been a Fashion Columnist for The Times of India, Bangalore, and for a city-based monthly magazine for three years; She has contributed many a freelance article to reputed fashion publications.
Deepika also worked with firms of global repute for shows - IBM, Swarovski, Moet & Chandon, Jacob`s Creek, Abn Amro, Deutsche Bank, American Express Bank, The F-Bar, The Oberoi and The Taj West End among others.
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