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Araiya was conceived of and launched by sister duo Aaliya and Arshiya Fakih. They come from a family, which has contributed extensively to the garment industry. After graduating from Sydenham College of Commerce and Economics, each sister took to her own path in honing their creativity.
Arshiya attended Sir J.J. School of Fine Arts, NIFT, Mumbai and the Fashion Institute of Technology (FIT) in New York. She interned with Ralph Lauren, and Onyx Noir and worked full time with Neil Beiff. Aaliya completed her diploma at the NIFT-Mumbai and then went on to FIT, New York. Aaliya went on to work for California Concepts - an export house in New York.
Araiya was formally launched on 6 November 1998 at Hotel Marine Plaza in Mumbai. The overwhelming response to Araiya's brand of fashion led to several other showings of its collections. Within two months of its launch, the city had recognized the founder designers of Araiya - Aaliya and Arshiya, among the top 20 newsmakers of the year 1998-1999. (As published in Mid-day, December 1998).
With the commencement of its operations in India, the sisters extended their presence to the export market. Araiya periodically exports its creations to Saudi Arabia, Fiji Islands, South Africa, London and New York.
Araiya is known for its hip and trendy western and Indianwear, which is an effulgent combination of eveningwear and casuals for the active women and men of tomorrow. The designs are cast mostly in fabrics such as Polyester and Cottons blended with Spandex and other knits such as Jersey and Stretch Chiffon.
Araiya is entering a strategic tie-up with Eskay Knits (India) Limited. They are going to undertake an extensive brand building and brand awareness exercise that will cover the entire country. To begin with they plan to open one more retail outlet in Mumbai at Linking Road along with an attached ' Araiya Café ', which will be the first of it's kind in India. Over the next year Araiya will have retail outlets in Delhi, followed by Bangalore, Goa, and Madras. By the end of three years Araiya will have 10 stores across all metros and mini-metros in the country.
In addition to these outlets in Mumbai, they also intend to start outlets in Dubai and franchises in Los Angeles and New York.
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